HARLEY-DAVIDSON JUSTISN’T COOL ANYMORE THE AVERAGE CUSTOMER IS 57:IT’S A BRAND FOR OLD MEN WITH WHITE BEARDS “THAT GUY IS NO LONGER WELCOME AT A HARLEY-DAVIDSON DEALERSHIP BECAUSE HE CAN’T AFFORD A HUNDRED DOLLAR T-SHIRT” “I GOT BANNED FROM A HARLEY-DAVIDSON DEALERSHIP” “THAT’S LIKE GETTING BANNED FROM A ROOT CANAL” “why HARLEY iS failing: the real reason behnd the decline”