FROM A LIFESTYLE

TO A THING OF THE PAST

HARLEY-DAVIDSON JUST

ISN’T COOL ANYMORE

THE AVERAGE RIDER IS IN THEIR 5oS:

IT’S A BRAND FOR OLD MEN WITH WHITE BEARDS

HARLEY-DAVIDSON FORGOT

THOSE WHO MADE THEM GREAT

“THAT GUY IS NO LONGER WELCOME

 AT A HARLEY-DAVIDSON DEALERSHIP

 BECAUSE HE CAN’T AFFORD

A HUNDRED DOLLAR T-SHIRT”

“I GOT BANNED

FROM A HARLEY-DAVIDSON

 DEALERSHIP”

“THAT’S LIKE GETTING BANNED FROM

A ROOT CANAL”

“why HARLEY iS failing:

 the real reason behnd the decline”