HARLEY-DAVIDSON JUST

ISN’T COOL ANYMORE

THE AVERAGE CUSTOMER IS 57:

IT’S A BRAND FOR OLD MEN WITH WHITE BEARDS

“THAT GUY IS NO LONGER WELCOME

 AT A HARLEY-DAVIDSON DEALERSHIP

 BECAUSE HE CAN’T AFFORD A HUNDRED DOLLAR T-SHIRT”

“I GOT BANNED FROM A HARLEY-DAVIDSON

 DEALERSHIP”

“THAT’S LIKE GETTING BANNED FROM A ROOT CANAL”

“why HARLEY iS failing:

 the real reason behnd the decline”