FROM A LIFESTYLE TO A THING OF THE PAST HARLEY-DAVIDSON JUSTISN’T COOL ANYMORE THE AVERAGE RIDER IS IN THEIR 5oS:IT’S A BRAND FOR OLD MEN WITH WHITE BEARDS HARLEY-DAVIDSON FORGOTTHOSE WHO MADE THEM GREAT “THAT GUY IS NO LONGER WELCOME AT A HARLEY-DAVIDSON DEALERSHIP BECAUSE HE CAN’T AFFORDA HUNDRED DOLLAR T-SHIRT” “I GOT BANNEDFROM A HARLEY-DAVIDSON DEALERSHIP” “THAT’S LIKE GETTING BANNED FROMA ROOT CANAL” “why HARLEY iS failing: the real reason behnd the decline”