Harley-Davidson has announced thAT Their new CEO will be taking over soon. And that’s exactly the kind of change we said was needed for us to delete this website from the Internet.

This boycott would have officially been called off a year ago, and the domain names handed over to Harley-Davidson for free, if they had acted sooner. In the meantime, we have been approached by people with an agenda very different than our own. They want to take over day-to-day operation of this site, while allowing us to retain ownership. At their behest, you can see that we have already changed the focus of the site, from objecting to the WOKE politics of Harley-Davidson, to focusing on the many negatives of the brand, such as their numerous recalls, consumer safety issues, questions of solvency, and shady Dealers. Not to mention questions of possible government investigations, and the secrets they may uncover.

The new people want to make this one of the most trafficked sites in the industry. They plan to finesse Google’s search algorithms by exploiting the power of Artificial Intelligence, (like Grok 4 and ChatGPT5), to make this site organically appear as the top search result for the term “Harley-Davidson”, even above Harley-Davidson’s official website. A relatively small crew plans to use AI Agents to automatically turn themselves into a team of 500 Marketers, Influencers, Public Relations Pros, and Social Media Experts — with the one goal of alerting consumers to the problems associated with buying Harley-Davidson. A single AI agent can get more done in 24 hours than a human can in a week. And those Agents can be multiplied by the hundreds at virtually no cost whatsoever. And unlike Harley-Davidson, they don’t need meetings for approval.

As Elon Musk recently said in his Grok 4 announcement, the X AI tools give better-than-Ph.D.-level intelligence in every conceivable field — including SEO. And by leveraging AI Agents, they can be multiplied by a factor of 500 or 1,000 — which is the equivalent of 1,000 Ph.D.s simultaneously working on a task. Which explains why the soon-to-be new management is so confident that they can be at the top of any search for Harley-Davidson motorcycles. So it doesn’t matter how big Harley’s Marketing Department may be, if AI can quadruple those numbers easily, with intelligence that’s faster, smarter, and never sleeps. More importantly, millions now use AI to search the web for them, so instead of ranking high on Google, we can be the #1 result for ChatGPT, Grok, Google Gemini, Claude, etc., which means we’ll be turning up everywhere for news about Harley.

The site will be a combination of Consumer Reports, Stock Analysis, Exposing Hidden Costs and Shady Dealer Tactics — and how Harley-Davidson is now a brand for 50-and-60-something men with long white beards. And they plan to feature an endless supply of entertaining and informative YouTube videos for young people who don’t like reading long articles. That’s a far cry from what we originally planned for this site, but you can’t argue that the complaints against Harley-Davidson aren’t legitimate. Now it’s just a matter of using AI to tell the whole world.

Some on Wall Street are questioning the abilities of the new CEO, since both Pizza Hut and Top Golf, (his former CEO positions), are both struggling mightily. But at least he’s an American, and it’s hard to imagine him doing any worse than Jochen Zeitz. We say give him time, and the benefit of the doubt, and he may be able to turn this ship around.

As for us, we were exceptionally patient in waiting for Harley to respond. And they never did. And now, their stubborn pride and refusal to communicate means this site will be transferred to others with an agenda very different than our own. So even though Harley-Davidson finally got around to replacing their failed CEO, they should have known that someone would step in and offer to fill the void. That’s what you get for showing up a year late to the party.